Company logos are a critical part of your business brand identity; the one thing that all potential customers will see across signs, websites, stationery and social media is your logo. Even when you are sitting in traffic behind a van, the first thing you will notice is the logo. A logo isn’t something that gets changed often, it might get updated as design trends change but ultimately it will stay much the same throughout the life of your business.
Some people think that a logo is just an image, but it actually represents the whole business and everything you stand for. A logo isn’t something to skimp on; it needs to be designed by professionals from scratch who can capture your company’s essence in one simple design.
You want to make sure that your logo is representative of everything you stand for, and a cheap design will do nothing but harm. A company’s identity should be taken seriously; when customers see a poorly designed logo they won’t take your business as seriously either, which could cause them not to buy from you in the first place.
In order for customers to trust what you have on offer they need to feel confident about it – if their first impression is shallow then there can never be any depth. If someone doesn’t even know who or what the product belongs to because of its lacklustre design then how are they going to invest themselves into buying it? It might seem like just an image at first glance but actually, logos speak volumes about you, your business and you’re products and services.
A good logo will also work across all mediums at almost any size, whether it’s an icon on a mobile application or business card or part of a large-format display like an advertisement banner or company vehicle.
A logo is more important than you think – why do cheap logos hurt your brand? A company’s identity should be taken seriously; when customers see a poorly designed logo they won’t take your business as seriously either, which could cause them not to buy from you in the first place. In order for customers to trust what you have on offer they need to feel confident about it – if their first impression is shallow then there can never be any depth. If someone doesn’t even know who or what the product belongs to because of its lacklustre design then how are they going to invest themselves into buying it? It might seem like just an image at first glance but actually, logos speak volumes about you, your business and you’re products and services.
